Web sales skyrocket at Domino's Pizza


Web sales skyrocket at Domino's Pizza

Angelica Mari

The pizza chain Domino's Pizza reported growth in its online business, as quarterly revenue reached £352.8m - an increase of almost 20% on the same period a year ago.

Nearly 40% of pizza deliveries during the company's last financial quarter came from orders placed online, according to Domino's results.

In the 13-week period to 26 September, total online sales were up by 68.7% to £33m, a significant jump from 2009 figures, which totalled £19.6m. Web sales have reached £89.9m for the year to date, in comparison to the £54.5m reported for the same period last year.

Over the past few years, Domino's has focused on bolstering its online strategy, by introducing more than 17 digital multi-channel retail platforms, which include SMS ordering and a virtual store on Second Life.

Most of these initiatives were led by IT director Jane Kimberlin, who left the company in May to set up her own consultancy.

The fast-food chain has said it hired a new IT director to replace Kimberlin as part of new appointments to its senior management team.

Colin Rees has joined the company from online retailer Figleaves.com, where acted as IT director for about six months. Prior to that, he spent several years at easyJet, most recently as head of software delivery.

According to Domino’s, the new IT executive brings with him "a wealth of knowledge and experience in all aspects of IT in both front and back of house applications".


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