Oracle has released a new version of the former Siebel hosted CRM product as Oracle CRM On Demand, as it integrates Siebel into its enterprise software strategy.
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The software offers more customisation and better support for sales and service processes than earlier versions, Oracle said.
Custom objects enable users to customise their customer relationship management, and custom tabs allow information and screens from other web-based applications to be used within CRM On Demand. The product also gives more control in defining log-on policies, Oracle said.
The company has developed versions tailored to life sciences and financial services. Contact Interests and Advanced Team Collaboration in Financial Services Edition has been added to help financial advisers manage relationships with their clients.
Oracle has also extended its vertical sector focus across its non-hosted software.
Ronan Miles, chairman of the UK Oracle User Group, said traditionally Oracle had been strong in financial services. Following the acquisition last year of Retek, the company extended its retail portfolio. Last week, it announced a suite of products designed to target users in telecoms.
Miles said, "Oracle is putting considerable emphasis on verticals. At the same time, it is being a generalist software provider."
A hacking attack which takes advantage of a newly reported security hole in the Oracle 10g database has been posted on the Bugtraq security mailing list. The exploit comes just days after Oracle issued its April batch of patches, which contains a fix for the problem.