Strong online performance helps Tesco avoid Christmas gloom

Strong online sales growth helped Tesco see off the worst of the poor Christmas trading conditions.

The retail giant reported today that its UK sales...

Strong online sales growth helped Tesco see off the worst of the poor Christmas trading conditions.

The retail giant reported today that its UK sales were up 2.5% in the seven weeks to 10 January, compared to the previous quarter. This was supported by an increase of 18% in total sales by Tesco Direct and tesco.com. The sales are now worth £273m to the company.

The chain boosted its profits with strong international growth, as it continues to expand into countries such as India.

Tesco was one of the first supermarkets to move into online retailing, ensuring it got a large share of the market early on.

But recent improvements from companies such as Sainsbury's means competition in the online grocery sector is growing.

The company said in its trading statement, "Online sales were very strong in the run-up to Christmas and tesco.com and Tesco Direct combined saw total sales up by more than 18% to £273m in the seven weeks."

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