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Currys owner launches SME tech support

Tash Shifrin

Electrical retail giant DSG international – parent firm of Currys, PC World and Dixons.co.uk – has launched a national IT and digital technology support service aimed at consumers and small businesses.

DSGi is aiming to tap into a digital support services market that it estimates is worth £1bn in the UK alone and could double in size within five years. The firm is also seeking to capitalise on events such as the “digital switchover” of television sets.

It plans to invest £50m in TechGuys over the next five years, aiming to open 200 standalone service locations, along with service points at 150 PC World stores and other venues.

The TechGuys service – which is not tied to specific products, vendors or retailers – offers 24-hour support from 3,000 advisors, contacted through call centres, backed up by a technical databases, access to a spare parts depot containing two million items and specialist repair centres.

The service provides support for installing, protecting, upgrading and fixing consumer IT and audio visual products. DSGi said TechGuys would be able to make up to 16,000 home visits a week, as well as providing around the clock call centre support.

The company plans to follow the UK launch with European wide roll-out.


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