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Sex is still top of the domain names

Sex.eu was the most sought after domain name using the new European Union TLD (top-level domain), after registrations started yesterday.

According to data supplied by domain registrar EURid, sex.eu received the highest number of applications. The next most popular request was for a hotel.eu domain name.

Travel.eu, jobs.eu, hotels.eu, casino.eu, poker.eu, golf.eu, business.eu and music.eu were next on the list. Porn.eu took 11th place, said EURid.

EURid said it received 100,000 requests on the first day, with 45,000 requests in the first 20 minutes via its applications website.

German organisations lodged the highest number of requests, with almost 35,000 applications, followed by France and the Netherlands. UK-based organisations lodged 10,000 applications.

International companies with a strong European presence are expected to register for an .eu domain to operate European-specific websites.

The registration of domains is being done in three stages to reduce the chance of cyber-squatters from cashing in from the process.

Cyber-squatters quickly buy up popular or known names to potentially sell them on to legitimate businesses.  For the first two months, only registered trademarks, public bodies, company names and some others will be able to adopt an .eu domain.

A second registration phase will begin on 2 February, when companies with unregistered trademarks or trade names can apply. The registration process will then be open to all from April, when the first .eu domains will be in use.

The registration process is being run by EURid on behalf of US-based ICANN, which controls the worldwide domain name process.


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