O2 and RIM target SMBs with new BlackBerry

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O2 and RIM target SMBs with new BlackBerry

O2 and Research In Motion (RIM) have unveiled the new BlackBerry 7130g in the UK, a communications device aimed squarely at the SMB sector.

RIM claims that that the BlackBerry 7130g provides the perfect balance of performance, design and function for SMBs who prefer traditional phone-style designs. Building on what it says is the popularity of the BlackBerry 7100x  from O2, RIM is confident that the BlackBerry 7130g integrates some of the industry's most advanced hardware and software in a stylish candy bar form factor.

The device provides support for push-based email, phone, text messaging, web functionality, intranet access and organiser applications. The two companies feel that with such a wide range of wireless business applications available for BlackBerry, the BlackBerry 7130g is the ultimate mobile handset for SMBs that need to view documents and access corporate data while away from the office and for those who require an uncompromising voice, email and browsing experience.

Key applications also include call management capabilities such as smart dialling, conference calling, speed dial and call forwarding; auto-sensing technology that automatically adjusts the screen and keyboard lighting to provide an optimized view in outdoor, indoor and dark environments; Bluetooth support and built-in speakerphone for hands-free operation; 64Mb flash memory and 16Mb SDRam.

"The BlackBerry 7130g is a powerful addition to the range of popular BlackBerry devices already available through O2. Thanks to our strong relationship with RIM, we are pleased to be bringing this all-in-one handset to our customers first," comments Peter Rampling, head of SMB marketing, O2.

For SMBs, RIM also offers a BlackBerry internet service which allows users to access multiple business and personal email accounts without the need for server software, which includes support for most popular ISP email accounts.


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