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SAP targets SMB market

Having made its name for organising the business processes of enterprises, SAP is beginning to focus its attention on the small to medium-sized businesses (SMBs) arena to grow its already large market share worldwide.

The company is to launch an SMB Solution Centre, which will integrate SAP Best Practices applications and services to fit the specific needs of mid-size companies. This will mean SMBs will be able to get pre-packaged, fixed-scope, upgradeable solutions designed to deliver improved operations, efficiency, business processes and decision making.

SAP believes that speed to market is a great concern in the SMB arena, and so it will bundle a rapid implementation methodology called ASAP (SAP’s Accelerated SAP Focus) to support quick deployments and lowered total cost of ownership.

The company also believes that its recently announced on-demand customer relationship management products could technically be applied to SMBs even though they were intended originally for large enterprises.

To support its SMB expansion plans, SAP will also introduce a sales program called PartnerEdge, which will make it easier for SMBs to procure SAP technology.

Going forward, SAP has indicated that the new offerings will have an SMB emphasis. At the vanguard of this will be mySAP All-in-One, Business One suites, as well as related products such as Mendocino, a joint project with Microsoft to allow users to merge their personal productivity tools such as Microsoft Word with various aspects of its enterprise solutions.


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