The identity standards body Liberty Alliance Project signalled that it expects to have longevity by naming its first executive director.
Silicon Valley IT consultant Donal O'Shea was formally announced as the consortium's new head. The group has also announced seven new members.
O'Shea, who has held positions at IBM and the Open Software Foundation, is charged with communicating the group's mission, increasing end-user participation and broadening membership, Liberty said.
His appointment is aimed at having one person focused on developing the group's plans, whereas in the past work has been led by executives from some of the alliance's more than 150 member companies, who have separate responsibilities and goals.
Liberty Alliance was established in 2001 as a global consortium aimed at developing and promoting standards for managing user identities on networks. While much attention has been paid to the group's specifications for web services, Liberty wants to push its work into new areas of corporate use, such as digital rights management.
As it seeks to widen its appeal it has been lining up industry support from companies such as Intel and Oracle, who have recently become members.
The group has now signed up Adobe Systems, Telewest Broadband, security software company Senforce Technologies, identity management companies OpenNetwork Technologies and M-Tech Information Technology, French application security company Deny All and Danish research institute DAI-Labor.
Scarlet Pruitt writes for IDG News Service