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Toby Anderson, formerly scope and strategy manager at Sainsbury's, replaces Robin Lassiter, who becomes central retail operations director. Anderson's brief is to help Sainsbury's To You to win market share from Tesco.com.
Sainsbury's service, which covers about 75% of the population, is a clear second in the online grocery market, with sales of about £200m last year. In comparison, Tesco.com, which covers more than 95% of the country, made £447m last year.