Customer relationship management giant Siebel Systems has acquired e-mail and e-messaging technology supplier BoldFish.
Siebel has purchased the assets of BoldFish and offered them an optional module called Siebel e-mail marketing, which will be part of the Siebel marketing suite.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Siebel said it would deliver personalised messaging capabilities for companies wanting to ensure that their e-mail is not mistaken for unsolicited spam.
BoldFish has been selling outbound messaging products since 1999.
"The e-mail channel has become a critical component in building a cross-channel dialogue with customers," said Richard Gorman, senior vice-president for products and alliances at Siebel Systems.
"By combining Siebel Systems' industry-leading analytics and campaign management capabilities with BoldFish's best-in-class, permission-based outbound messaging technology, Siebel will help organisations tailor communications and content more finely to ensure that they are building trust through meaningful dialogue with customers."
Siebel e-mail marketing will be released this summer.
Marc L Songini writes for Computerworld