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Michael Kleinemeier becomes president of EMEA Central, an area that includes Germany and the Benelux countries.
Enrico Nigroni, who headed SAP's operations in Italy, Spain and Portugal, is president of EMEA news, including all markets in the EMEA region outside Germany and the Benelux countries.
Hayman headed SAP's operations in the Asia-Pacific region before taking over as chairman of EMEA.
SAP also appointed Bart Hogendoorn managing director of its Dutch subsidiary, BSAP Nederland.