Garry Elliot, UK country manager at the storage manufacturer, claimed proprietary storage technology was strangling the market, because users were locked into a single vendor's product.
He said that, in light of the terrorist attacks in the US, companies were looking to ensure they had extra storage space at hand with the ability to save data at the lowest possible cost.
The NSc3000 allows users to hook the device onto any SAN fabric. Disk space and data is stored on a SAN, but Auspex will access that data and deliver through a NAS protocol-type presentation.
"We are saying that you don't need to buy more disks and store another copy of the data because it will be centralised, making the use of existing products more efficient," argued Elliot.
Not only was the product open standard, but he added the NSc3000 would "optimise about 30 per cent of under-utilised storage in a SAN".
Historically, Auspex was a direct vendor, but it embraced the channel in the first half of last year and all of its business in the UK was now indirect, claimed Elliot. He stressed the NSc3000 presented some good opportunities for dealers.
"There is a play for the channel in terms of delivering digital services and consultancy on the back of the product, because it's about integration," he said.