Wannabe Jaguar owners can visit www.jaguar.com and have their car built to order.
A spinning virtual car demonstrates options and the cost is automatically updated. More than 36,000 combinations are available on the site, which is linked into Jaguar's production database.
Build-to-order is currently the automotive industry's killer app, the front-end of an electronic automated supply chain linking customer requirements to component procurement. It has the potential for huge savings through improved efficiency.