CW500: Managing social media

CW500: Managing social media

In this CW500 Club event, IT leaders heard about the experiences of three organisations that have been successful in the creation of social media strategies and their governance.

With the advent of IT consumerisation, employees continue to increase the pressure on CIOs to allow more flexibility in how they operate. Staff who are familiar with social media in their personal lives want to use similar tools to help their working life. Increasingly, business leaders also want to deliver products and services based on social media.

IT leaders need suitable strategies and governance to exploit social media technology to improve productivity and collaboration, to set the boundaries between flexibility and corporate data security, and also to measure results.

Table of contents:

CW500: The business case for social media

David Cotterill, head of innovation at the Department for Work & Pensions (DWP), discusses the DWP's Idea Street innovation programme. Warren Buckley, managing director, customer service at BT Retail, talks about BTCare, the telco's social support service. And Dave Britton, chief press officer at the Met Office, discusses the project that won Computer Weekly’s Best Use of Social Media award in 2011.

Read the full story here.

Download copies of the speaker presentations

• David Cotterill, head of innovation at the Department for Work & Pensions (DWP), explains how the organisation is using social media to help drive innovation. DOWLOAD THE REPORT

• Dave Britton, chief press officer of the Met Office, explains how the Met has harnessed social media, in this presentation for Computer Weeky’s CW500 Club for IT leaders. DOWLOAD THE REPORT

Buyer’s Guide to social media

Social media is being used in business whether the IT department likes it or not. A well-executed social computing strategy empowers employees to support and service newly empowered customers. And companies with empowered employees have a significant competitive advantage in the socially connected world. This six-page Buyer’s Guide to Social Media explains why CIOs and senior IT professionals have a prime opportunit y to rethink core business processes and examine how to use social computing to create advantages for their business.

Click here to download the Buyer’s Guide to Social Media

Latest news and articles on social media from Computer Weekly

More on social media from across the TechTarget network.

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CW500 Club

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