The legacy specialist has struck a deal with Nokia to connect WAP phones to mainframe databases to constantly update business users with customer information.
Nokia Internet Communications global and strategic accounts manager, Keith Yaxley, admitted WAP applications were limited and it would not be hyping up its potential in the way it had done in the consumer market.
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“People were expecting a PlayStation and got a ping-pong table,” Yaxley commented on the hype surrounding WAP compared to the reality. Since the launch of technology at the beginning of the year, vendors have been promising a brave new world of mobile Internet access but have only managed to download limited content services to phones.
WAP has also been dogged by a lack of phone sets because of shortages in the chip market. Attachmate business development manager, Jon Newlyn, said its WAPFrame service was a move away from the traditional PC terminal emulation business and it would appoint additional resellers as a consequence.
“WAP has been misunderstood in the consumer market and I don’t think it is ready,” Newlyn said, claiming the product would fit better in the corporate space. Easy IP will remain a distributor for the product but has struck a deal with Vodaphone’s corporate reseller arm and mobile wireless reseller Fast Forward to promote the products.
Newlyn conceded it was a pioneering market and resellers would have to be imaginative to identify target markets for the business sector, although niche sectors had already been found. He pointed to mobile workers previously using laptops with remote connections to download daily customer information who were now in a position to replace it with a single WAP phone which was able to update data as it was required.