TechTarget

Case study: Web intelligence is the future for communications agency

Intendance's team of Business Development and Marketing professionals were looking for the ability to easily and efficiently identify what our clients' pain are and then tailor their proposition to suit each prospect accordingly.

Intendance's team of Business Development and Marketing professionals were looking for the ability to easily and efficiently identify what our clients' pain are and then tailor their proposition to suit each prospect accordingly.

Of vital importance to Intendance, the Trovus web intelligence capability enables them to generate leads and make effective follow-ups to win business.

As Fanni Vig, Intendance's Business Development Director puts it: “Our challenge was to find innovative and impactful ways to support our Sales team and enable them to bring in more new business.

This was first published in June 2011

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