Hot on the heels of ranking highest for mobile broadband
customer satisfaction in the UK, O2 has announced that it is
following its competitors O2 launches into the mobile computing
arena.
The market survey by JD Power and Associates study measured
performance and reliability; billing; cost of the service; customer
service/technical support; and offerings and promotions. O2 ranked
highest in the study scoring 712 points out of a possible 1000 for
mobile broadband.
O2 sees a huge opportunity in being able to leverage such awards
as a competitive advantage given the similarity of the
technological proposition of its competitors. Furthermore the
telco’s own research company in October 2008 found that one in ten
people using mobile broadband in the UK felt they had been mis-sold
the service by their provider.
O2’s new range of laptops will be introduced on 27 February 2009
as part of three new Pay Monthly deals, available online and at its
490 stores nationwide. Expecting broadband bundles to take a large
proportion of the overall laptop market within three years, O2
claims that it is entering the mobile computing market in a strong
position with an all-round package that will meet the consumer
needs of style, substance, staying power, service and security
head-on.
Commenting on the rationale for the move, O2 CEO, Ronan Dunne,
said, “We all want to be better connected at all times and the
substantial and continued growth in the laptop market is
symptomatic of this desire. Laptops are rapidly eroding the desktop
PC market and at the same time, the emergence of the mini-laptop
has opened up a whole new market for ultra-portable devices – one
that is expected to more than double in size in 2009 alone.
“To date, the subsidised laptop market has received some bad
press due to poor equipment and frustrating customer service
experiences. O2 is stepping into the market with a promise to turn
this around by taking a holistic approach to the product offer. Our
package ticks every box when it comes to the main purchase drivers
in the market, which in turn means we are taking away the
“worry-factor” involved in buying a laptop.”
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