Wireless trackingrevenues will reach
£2.4bn in Western Europe by 2012, according to a report byJuniper Research.
The report said location-based services would be driven by the
need to improve business efficiency, and by concerns over personal
safety.
The report predicts that wireless vehicle tracking will generate
£2bn revenue each year by 2012 as a wide range of businesses adopt
the technology to monitor, schedule and route their vehicle fleets
more effectively.
The tracking of people through their mobile phones is also set
to increase as concerns over personal security outweigh
reservations over privacy and as the controlled use of personal
location information becomes more accepted.
The tracking of staff, particularly vulnerable workers, will be
a strong initial driver in the business sector, but personal
security applications in the private sector, such as child
tracking, are also gaining acceptance.
By 2012, Juniper Research estimates that there will be more
phones being tracked on a regular basis in Western Europe than
vehicles, with nearly 21 million phones being tracked.