Halifax Bankis implementing
abehavioural targeting systemto
increase sales and conversion rates for online products and
marketing campaigns.
Halifax has chosen the
Omniture TouchClarity system to optimise consumer responses and
customer engagements, by serving up the most relevant choice of
Halifax online product offerings and content to match individual
visitor preferences and interests.
Shoomon Perry, head of ecommerce at Halifax, said, "Halifax is
committed to a strategy of taking business from our competitors by
offering more value," he said. He added that by increasing the
intelligence behind the products the company presents to customers
and prospects will improve the sales and the service offered.
Omniture TouchClarity works by building individual visitor
behavioural profiles combined with automated predictive modelling
and direct marketing techniques, in order to enable real-time
targeting of each visitor with the most engaging content.
Other companies using Omniture TouchClarity include HSBC, BT,
Lloyds TSB and Barclays.