Whitepaper: Synchronisation Technology for Mobile CRM Users

Data synchronisation is a critical technology that enables mobile users to share up to date customer and sales information in the field, even when disconnected.

Approaches to synchronisation in customer management vary widely, as do the amount of success they achieve. That evaluation should include several important questions:

• Is data distributed and transported efficiently?
• Are standard communications platformed used?
• Can conflict resolution rules be customised?
• e changes automatically delivered?
• Are application and databas
• Is synchronisation flexible?
• How well are errors and error recovery handled?
• How well does it perform overall?

The judgment as to which synchronisation system best meets a particular company’s needs is, of course, a business decision. It must support the overall goals of a customer management system including providing mobile users with more time to sell and real-time access to customer information, fostering a more efficient sales and service process and yielding up to the minute and accurate forecasts. The synchronisation ystem that best meets these needs best serves its users and owners.

Read this white paper to see how to evaluating a solution’s synchronisation systemcan help avoid problems that have doomed many CRM projects to failure.