Following its announcement of a new roadmap for desktop
processors, AMD is celebrating the fact that its processors have
been selected by Dell to drive the latter‘s forthcoming range of
servers.
Dell will use AMD dual core processor-based technology as it
seeks a wider platform base for its enterprise servers. The PC
giant says it will add AMD to Intel on its chip roster, following
what Kevin Rollins, Dell's chief executive officer, says has been a
competitive environment that had been more intense than planned for
or understood.
He explains, "Over the last year, we tried to achieve both
growth and increased levels of profitability, which allowed our
competitors to improve their relatively low levels of profitability
and accelerate their growth.
“We have now taken action to reignite our growth and reassert
the unique value of our [sales model]. We are re-establishing our
price position, investing in customer sales, service and support,
building our product and technology leadership and improving our
cost structure and productivity.
“In the enterprise, we will launch new ninth generation servers
featuring Intel's Woodcrest microprocessors. Dell will also
introduce new AMD Opteron processors in our multi-processor servers
by the end of the year, offering a great new technology to our
customers at the high end of our server line."
For AMD’s part, Marty Seyer, senior vice-president, commercial
business, adds, “We welcome Dell, and Dell customers, to the world
of AMD64. Dell is a customer-focused company and we’re pleased to
see that they are listening to their customers and providing them
the choice of innovative AMD products. We look forward to working
closely with Dell in bringing the benefits of AMD leadership in
performance-per-watt solutions to Dell customers.”