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Home to the longest and steepest ski run in the UK, Glencoe hosts over 150,000 visitors every year for skiing and snowboarding in the winter months, and activities such as mountain biking, hill-walking and climbing during the summer.
Visitors to the ski centre will now be able to access superfast 4G mobile network speeds to access the internet and share pictures and video content to social media platforms without having to wait until they get back down.
At 2,800ft above sea level, the new mast is EE’s second highest in the country – the highest being 3,000ft up the Cairnwell in Cairngorms National Park. The launch of the Cairnwell site was marked by the VisitScotland tourist board with a Facebook Live broadcast that attracted 93,000 viewers.
Glencoe Mountain Resort MD and owner, Andrew Meldrum, said: “It’s great that both the staff and visitors can now access 4G mobile services, especially as we’re getting ready to kick off a busy few months at the centre.
“4G is a great way to keep people connected on the mountain, whether it’s finding out which run their friends are on, or live-streaming their latest tricks. The added network coverage is also critical to support our efforts to make the mountain as safe as possible for everyone who visits this iconic part of Scotland.”
Malcolm Roughead, chief executive of VisitScotland, added: “With Scotland’s stunning landscape playing a huge role in inspiring potential visitors to our shores, the ability to connect online and share images of our beautiful countryside to the world is becoming increasingly important.
“Being better connected allows us to reach even more people than ever before on social media, where already we enjoy engaging with our followers in new and innovative ways to both inspire and inform them about Scotland,” he said.
Read more about rural mobile roll-out
EE claims to have doubled its geographic 4G overage in Scotland during the past 12 months, including remote sites on the islands of Coll and Skye, and in the Orkneys and Shetlands. The operator hopes to have 80% of the country covered by 4G by 2020, on its way to its ultimate target of 95% of the UK.
“We want to provide a 4G connection wherever people go. We’ve got to 3,000ft, and we’ll go higher and further to keep people connected,” said EE CEO Marc Allera.
“Helping our customers share great moments, and helping the Mountain Ski Centre teams keep those customers safe, is exactly what our network is all about.”