Web orders boost Domino's Pizza profits

Domino's Pizza reported...

Domino's Pizza reported a growth in year-on-year profits as online sales jumped 73.7%.

The company said e-commerce continues to drive the business as sales climbed to £55.9m, compared with £32.2m in 2007, representing 23.3% of delivered sales.

Total sales grew 18.4% and pre-tax profits were up 24.7% as people stay at home during the recession instead of eating out.

Domino's CEO Chris Moore said, "[There has been] an increase in households opting for in-home entertainment accompanied by delivered food at the expense of eating or drinking out - a dynamic that has been reinforced by the current economic downturn.

"Our e-commerce platform, which this year celebrates its 10th anniversary, continues to exceed expectations. Mainly as a result of increased spend in highly targeted online marketing in 2008, sales grew by an extraordinary 74%, while average ticket value was 20% higher than phone orders."

Read more on E-commerce technology

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.