Despite the economic downturn and the "harsh realities" the International Telecommunication Union recently said the mobile industry faces, most mobile operators are optimistic about investing in new technologies and services.
Airwide Solutions, a provider of mobile messaging and web systems, commissioned analyst research among the main operators, and found that all of them said the current downturn would not impact upon their spending.
They also all said they would be investing in next generation services such as mobile social networking, mobile applications and mobile broadband.
Of all the services cited, mobile social networking and mobile applications lead the way, with 75% of mobile operators expecting to invest in them over the next 12 months.
Mobile broadband is not far behind, with 65% of operators expecting to make investments over the next 12 months.
These main services were closely followed by location-based services, IM/presence-based services and the mobile internet, which 50% of operators stated would be a priority for the 12 months ahead.
Jay Seaton, CMO at Airwide Solutions said, "Revenues from SMS have become a substantial and strategic income stream for mobile operators worldwide. However, recent market changes are placing an ever greater pressure on operators to deliver new and richer services that will not only complement voice and text services, but also boost average revenue per user and help improve market share."