Masternaut keeps Irn-Bru and Tizer flowing

Soft drinks giant AG Barr is to use a GPS and satellite tracking system to keep an eye on its precious cargoes of Irn Bru and Tizer.

Soft drinks giant AG Barr is to use a GPS and satellite tracking system to keep an eye on its precious cargoes of Irn Bru and Tizer.

The pop maker has appointed Masternaut Three X to run a web-based satellite tracking service for its delivery fleet, a system which is usually deployed to either improve driver safety or prevent loss of stock.

Simon Reynish, primary planning and project manager for AG Barr, explained that the system will tell the company exactly where any of its vehicles are at any given time. But the contract is more about improving procedure and driver development, than preventing leakage from the supply chain, said Reynish

"The application enables us to manage driver performance proactively, focusing on fuel consumption, environmental impact, vehicle servicing, and conformance to the working time directive," he said.

According to Reynish, this gathering of information is all about giving drivers constructive feedback. Monitoring drivers is a way of helping them with their personal development plans, which Barr employees must have. This is being implemented across the business in preparation for new driver legislation.

Masternaut's web-based vehicle tracking service uses GPS satellite positioning to pinpoint each vehicle in AG Barr's primary fleet. This information is transmitted via GPRS to a central server, then displayed using Microsoft Virtual Earth online street mapping on any terminal, be it a PC or handset.

AG Barr's logistics management team can then get minute-by-minute logistical reports on where their Tizer lorries are at any time. It's about enhancing our operations, levels of customer services and corporate responsibility, said Reynish.




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