Sainsbury's partners with LMG for analytical reporting system

Sainsbury's is working with the company behind its Nectar card reward scheme, LMG, to develop an application to enable the supermarket and its suppliers to find out how well products are selling.

Sainsbury's is working with the company behind its Nectar card reward scheme, LMG, to develop an application to enable the supermarket and its suppliers to find out how well products are selling.

The application, called Self Serve, is due to go live in April and will provide an analytical reporting system based on the goods scanned at the point of sale in every store across the UK. Up to 40 million transactions will be recorded from the stores each day.

Garth Ralston, development and support manager at LMG, said the software will provide Sainsbury's trading teams with the same system and reports as Sainsbury's suppliers have.

Self Server has been written using Adobe Air, Adobe's newly introduced rich internet application development tool, which was launched on Monday.

LMG said it needed to create an application that was "visually engaging and appealing to the end-user". Ralston said Self Serve LMG used the SQL database feature in Adobe's Air to support the application, which needs to process a large amount of data. LMG also plans to use other Air features, including encryption, notification and automated updates to the application.

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