Don’t worry dear it’s only a master data management system

Online insurance company esure has implemented software from Initiative Systems to get better control of customer records.

Online insurance company esure has implemented software from Initiative Systems to get better control of customer records.

Initiate Consumer software creates a single view of customers across its entire product range.

The company said an increasing amount of business comes via aggregator websites, which offer consumers advice on where to get the best insurance deal. This makes the management of customer details more challenging with risks of duplication higher.

"With a significant proportion of our business now coming from this channel, the [software] will help enable us to efficiently manage the increase in activity, reduce any duplicated or fragmented customer records and help us to better know our customers, track their individual needs and facilitate cross-sell opportunities," said Mark Foulsham, head of IT at esure.

"We have over 15 million current records generated from multiple sources and we needed a solution that could de-duplicate the data and ensure it stayed clean without the need to do ongoing data cleansing," said Foulsham.




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