Communications industry regulator Ofcom is threatening broadband providers with penalties if they do not act on promised broadband speeds.
The Ofcom consumer panel wrote to Ofcom chief executive Ed Richards about customer complaints about not getting anything near promised maximum broadband speeds from providers.
Richards has responded to their concerns by letter and has said Ofcom will act in the new year with a set of proposals. He said formal action against providers was a possibility.
He said, "We believe that consumers should have access to accurate information so that they can make an informed decision and sign up to the most appropriate broadband package available."
Ofcom is considering making ISPs provide consumer specific information prior to sale on the estimated maximum speed on a customer's access line, and providing consumers with data early within the contract period on the actual maximum speed being achieved.
Such information could then be used by customers to move to another provider if required, without penalty, said Richards.
He added, "At this stage, we have not ruled out the possibility of using formal powers if we consider it would be more effective in delivering our objectives."