Consumers in the UK will spend £13.6bn on products bought online during the run up to Christmas, according to the latest survey from Forrester Research.
According to a report in the Financial Times the research found that the average Briton will spend £509 over the internet from 1 October to Christmas day, which will represent an increase of 40% over last year.
The UK is the biggest online spending nation in Europe in the run up to Christmas with Germany second with a total of £8bn spent and £4.5bn in France making it number three.
Richard Dodd, head of media at the British Retail Consortium, said the figure is higher than expected, which he puts down to the inclusion of holidays and financial products. "We would not usually include these. But online sales now account for 5% of total sales." he said. He added that online are sales doubling every five years.
He said convenience, confidence and the increase in broadband availability and the use of home PCs are important drivers.