Vodafone to enter fixed-line broadband market

Vodafone is to offer Vodafone-branded fixed-line broadband services to consumers by the end of the year.

Vodafone is to offer Vodafone-branded fixed-line broadband services to consumers by the end of the year.

The move is the latest by a leading mobile player to venture into the fixed-line market.

Vodafone has signed a deal with BT Wholesale to enable it to offer the services nationwide via the BT-owned national broadband network, but unlike other mobile players entering the market it has not announced free broadband services.

Mobile phone retailer Carphone Warehouse moved into the market with a free broadband service for customers signing up to its fixed-line phone service earlier this year.

It was followed by mobile operator Orange, who is offering customers free broadband connectivity to customers signing up to its mobile packages.

Satellite TV company Sky is also offering free broadband to new customers of its subscription services.

Vodafone said its partnership with BT would enable it to offer bundled packages of mobile and broadband services nationwide.

Nick Read, chief executive of Vodafone UK, said, "Today's announcement is a strategically important step in the evolution of Vodafone's business in the UK. 

“Choosing BT as our partner enables us to provide high quality fixed-line broadband services to customers quickly and cost-efficiently right across the UK, and this perfectly complements our national mobile coverage and mobile broadband service.”

Pricing details for the service are to be announced at a later date.

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