Manchester City Football Club is to trial new mobile phone technology giving fans access to their stadium and pay for goods at club retailers.
The Near Field Communication (NFC) technology trial, to be run by electronics giant Philips, will see around 100 Manchester City’s season ticket holders using NFC-enabled Nokia handsets to get into the stadium.
The handsets can be swiped against a reader to act as an electronic ticket or to allow purchases in the stadium’s retail outlets. The devices also channel information back to the club’s marketing team.
The City of Manchester stadium is one of several in the UK to have Philips Mifare infrastructure – which supports the electronic access system – built into it.
Five of Manchester City’s premiership rivals – Arsenal, Liverpool, West Ham, Reading and Wigan – also have the built-in Mifare infrastructure.
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