But this need does not translate into respect – only HR is less appreciated by senior managers.
Nearly a quarter of respondents (22%) gave IT a poor performance rating, compared to 32% of HR professionals. A respectable 37% do rate IT highly, but this lags behind the 53% of respondents who praise the CEO’s golden boys and girls in the finance department.
Globilisation is seen as driving growth over the next three years. Revenue from overseas markets is expected to jump by a third in that time.
Customer acquisition and service are also singled out, which is why the report suggests technology investment will go mainly to customer-facing initiatives rather than back-office functions.