Yahoo launches blogging and social networking rival to MSN and Google

Yahoo is introducing a blogging and social networking feature to its portal to compete with MSN and Google products.

Yahoo is introducing a blogging and social networking feature to its portal to compete with MSN and Google products.

Called "Yahoo! 360°", the service will be launched to Yahoo’s 165 million registered members at the end of the month, and a beta trial of the service is about to start.

The service will allow users to create a web blog, share photos and "favourites" lists with other users, and provide links from one Yahoo! 360° "place" to another.

The service will also include control features allowing users to specify what is shared and with whom.

Microsoft added a blog product to its MSN service last year and Google owns social networking site Orkut.

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