Cisco Systems has unveiled a datacentre marketing strategy designed in response to the on-demand computing trend.
As part of its Business Ready Data Centre initiative, Cisco will combine existing networking products and technical support services into an offering tailored for uses within datacentres.
Cisco will also partner with Microsoft, Hewlett-Packard, IBM, Intel and Electronic Data Systems to align technology architectures for joint customers and share guidance on best practices.
In addition, two makers of blade servers will develop systems integrated with Cisco's networking technology by the end of the year, said Jonathan Gilad, Cisco's manager of enterprise solutions.
Cisco will also publish design and deployment guides with tips on how to implement datacentre networks, and it will add customer service and support programmes geared to datacentre applications.
The initiative is aimed at helping users build on-demand datacentres which rely on IT virtualisation capabilities to shift storage and computing resources between applications as needed, Gilad said.
"The network itself is an absolutely critical piece for on-demand or utility computing," he added.
Matt Hamblen writes for Computerworld