The software from Percussion replaces a bespoke content management system that required IT staff to update website content on behalf of users in the business. So far, 17 of ICI Paints' 50 sites have been moved onto the new system.
ICI Paints' products include Dulux, Hammerite, and Cuprinol.
David Blunt, business information manager for international marketing at ICI Paints, said the new software has allowed the company to reduce the cost of managing its websites, but declined to give a figure.
Under the old system it was impossible for users in the business to contribute to the websites, said Blunt. He now hopes business users will take responsibility for their websites' content. "The person who owns the web content is the best person to contribute that content," he said.
Blunt plans to start training users on the new system this month. One of his goals is for web content management to become an integral part of the business.
One example of how this could be of benefit is where customer service staff are able to update the frequently asked questions list from customers.
Blunt convinced the ICI Paints board to replace the company's existing web infrastructure with a new system based on Percussion's Rhythmyx content management tool, an IBM Websphere application server and an Oracle database running on Sun Solaris.
"I told the board that if they wanted to be serious about internet applications they needed better technology," he said.
Blunt chose the Rhythmyx tool because, unlike other content management systems he looked at, it fitted into the IBM/Oracle infrastructure he was planning to use. "We did not want the content management system to interfere with the web server," he said.
While he would not be drawn on costs, Blunt said the Rhythmyx software was cost-effective in terms of up-front licensing and ongoing maintenance.