BSG chairman, Keith Todd said the move was designed to counter scepticism from users who remain unconvinced by the broadband argument.
Publicity for broadband has, so far, largely focused on the speed of Internet connections rather than the additional services that this can offer.
"The first step was to look at the infrastructure issues but now we want to look at users," said Todd. "That is why we are establishing three user groups - one for business, one for the public sector and one for the individual."
The announcement coincided with a report from analyst firm Jupiter Research which suggested that most existing Internet users in Europe are "unlikely" to upgrade to broadband or that they do not want it "at all".
The report also found that only 7% of Internet users in the UK have a broadband connection, compared with 29% in Sweden and 17% in Spain.
There will be no single "killer application" that boosts take-up of broadband, Todd warned. "We have to let the users choose their own killer app," he said.