Visa datawarehouse will reveal retail trends

The European arm of credit card company Visa is to embark on a massive datawarehousing project to help it analyse global retail...

The European arm of credit card company Visa is to embark on a massive datawarehousing project to help it analyse global retail trends, measure the impact of world events on people's spending patterns and enable its 6,000 member banks to benchmark themselves against their competitors

The datawarehouse will store details of the three billion credit and debit card transactions Visa EU processes each year across 26 different countries. As the data will not include information about customers' identities, the project should comply with regulation such as the EU Data Protection Directive and the UK Data Protection Act.

John Chaplin, executive vice-president at Visa EU, said the move is "pivotal" to the firm's long-term information strategy and will help the company use its "unique ability" to analyse trends in the European economy.

The company has worked with IT services firm Accenture on the project, which is based on servers from Sun Microsystems.

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