Speaking at the Gartner Symposium in Florida, Dell said that his company would do for printers what it had done for business PCs, applying a low-cost business model to undercut existing suppliers, such as Hewlett-Packard.
"We think we can dramatically lower the cost of printers," Dell said.
"I'm talking about the entire cost of printing, including consumables.
"We think the entire price can come down quite considerably," he said.
It was too early to talk about specific prices, Dell said, but he promised that early products would appear in the first half of 2003.