Build your Jag online

A spinning virtual car demonstrates options and the cost is automatically updated. More than 36,000 combinations are available on the site, which is linked into Jaguar's production database.

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Enhancing digital customer engagement with CRM

Learn about customer relationship management has evolved towards engaging with customers through every channel, with digital at the forefront.

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Build-to-order is currently the automotive industry's killer app, the front-end of an electronic automated supply chain linking customer requirements to component procurement. It has the potential for huge savings through improved efficiency.