Google has spent the best part of a decade telling firms to ditch on-premise productivity tools and use its cloud-based Google Apps suite instead. So, the news that it’s moving all of the company’s in-house IT assets to the cloud may have surprised some.
Surely a company that spends so much time talking up the benefits of cloud computing should have ditched on-premise technology years ago, right?
Not necessarily, and with so many enterprises wrestling with the what, when and how much questions around cloud, the fact Google has only worked out the answers for itself now is sure to be heartening stuff for enterprise cloud buyers to hear.
Reserving the right
The search giant has been refreshingly open in the past with its misgivings about entrusting the company’s corporate data to the cloud (other people’s clouds, that is) because of security concerns.
Instead, it prefers employees to use its online storage, collaboration and productivity tools, and has shied away from letting them use services that could potentially send sensitive corporate information to the datacentres of its competitors.
This was a view the company held as recently as 2013, but now it’s worked through its trust issues, and made a long-term commitment to running its entire business from the cloud.
So much so, the firm has already migrated 90% of its corporate applications to the cloud, a Google spokesperson told the Wall Street Journal.
What makes this really interesting is the implications this move has for other enterprises. If a company the size of Google feels the cloud is a safe enough place for its data, surely it’s good enough for them too?
Particularly as Google has overcome issues many other enterprises may have grappled with already (or are likely to) during their own move to the cloud.
Walking the walk
What the Google news should serve to do is get enterprises thinking a bit more about how bought-in the other companies whose cloud services they rely on really are to the idea.
While they publicly talk up the benefits of moving to the cloud, and why it’s a journey all their customers should be embarking on, have they (or are they in the throes of) going on a similar journey themselves?
If not, why not, and why should they expect their customers to do so? If they are (or have), then talk about it. Not only will doing so add some much needed credibility to their marketing babble, but will show customers they really do believe in cloud, and aren’t just talking it up because they’ve got a product to sell.