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Write side up - by Freeform Dynamics

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies.

Recent Posts

  • Making IT sustainability more objective and actionable

    Dale Vile - Freeform Dynamics 15 Mar 2024
  • I’ve heard a lot of pitches from technology companies on how they can help customers achieve their sustainability goals, and many of these follow a familiar pattern. They start with the global ...

  • Hybrid AI

    Dale Vile - Freeform Dynamics 20 Feb 2024
  • I was recently talking to my old friend David Terrar who runs the Cloud Industry Forum (CIF). The topic was generative AI and cloud computing, and how the two relate.. When David brought this up, ...

  • It’s Time to Raise the Bar on Observability

    Tony Lock - Freeform Dynamics 02 Feb 2024
  • Observability has come a long way in the last 30 years – from early service monitoring tools to today’s advanced platforms like Splunk, DataDog, Dynatrace, New Relic and others that ingest massive ...

  • Tape is back on the main menu

    Bryan Betts - Freeform Dynamics 17 Jan 2024
  • The news that another of the big players in global file systems, Hammerspace, has integrated tape access into its data orchestration software should remind us all that tape’s modern incarnations ...

  • What does “Investment in Generative AI” actually mean?

    Dale Vile - Freeform Dynamics 05 Jan 2024
  • I’ve found myself in a number of conversations recently where the discussion has turned to the speed at which organisations are investing in generative AI. More and more, however, I find myself ...

  • Why laptops and other edge devices are being AI-enabled

    Bryan Betts - Freeform Dynamics 20 Dec 2023
  • Why do we need dedicated AI engines in laptops, and especially in the ultrathin laptops that AMD, Qualcomm and Intel are all targeting with their latest processors? What's the motivation behind ...

  • Why Intel has joined the race for the AI-enabled laptop

    Bryan Betts - Freeform Dynamics 19 Dec 2023
  • A new AI battlefield is opening up, not among all the GPU ‘farms’ in data centres around the world, but out at the network edge and in particular on the laptop. This explains why Intel has invested ...

  • Broadcom swings its axe at VMware

    Bryan Betts - Freeform Dynamics 05 Dec 2023
  • What a difference a week can make. The dust had barely settled on Broadcom’s $69bn acquisition of VMware before Broadcom, much as its critics had predicted, blew it all up in the air again. Like ...

  • Can contributing to open source get you a job?

    Bryan Betts - Freeform Dynamics 30 Nov 2023
  • Could voluntary work on open source projects be a stepping stone to employment? That was one of the intriguing prospects held out at the launch last week of a report with the slightly ominous title ...

  • Broadcom finally swallows VMware: what now?

    Bryan Betts - Freeform Dynamics 27 Nov 2023
  • The news that Broadcom’s acquisition of VMware has finally gone through, after more than a year of uncertainty, will have relieved a lot of people. Even more of a relief, though, is that we’re ...

  • Custom chatbots and model gardens: putting Private AI to work

    Bryan Betts - Freeform Dynamics 16 Nov 2023
  • Part 2: More to think about It’s essential to decide where to run your Private AI - or who you will get to run it for you, in some cases - but that is just the start. Assuming that you also want ...

  • Understanding the rise and role of Private AI

    Bryan Betts - Freeform Dynamics 16 Nov 2023
  • Part 1: AI hype vs fear and doubt The leakage of proprietary IP and other data has been one of the biggest corporate fears around generative AI since the launch of ChatGPT. Some companies even ...

  • Can steel fences halt the march of cyber?

    Bryan Betts - Freeform Dynamics 05 Oct 2023
  • Cyber: for some, it’s a prefix that conjures up images of Dr Who’s silvery cyborg opponents. For others, it’s the equally science-fiction but very different image of Neuromancer-style cyberpunk ...

  • A straightforward look at SAP master data automation

    Bryan Betts - Freeform Dynamics 15 Sep 2023
  • If you're knee-deep in the world of SAP and data management, you almost certainly know the pain of dirty data. It's inaccurate, inconsistent, and a real headache when you're trying to make ...

  • CIO perceptions of vendor AI marketing

    Dale Vile - Freeform Dynamics 24 Aug 2023
  • With all the recent press coverage, it's not surprising to see IT vendors clamouring to message around their AI creds. In a survey by Freeform Dynamics and the CIO WaterCooler, a bunch of IT ...

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