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Write side up - by Freeform Dynamics

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies.

Recent Posts

  • Throwback Thursday: The business change agenda

    Tony Lock - Freeform Dynamics 10 Jun 2021
  • It might come as a shock to some people in marketing to find that business transformation, or "business change" as I prefer to call it, is neither new nor driven solely by digital transformation ...

  • The allure of the log-in-anywhere desktop

    Bryan Betts - Freeform Dynamics 07 Jun 2021
  • We humans are suckers for immediacy. Once we realise it is possible to not to have to wait – and that we have the power to make it happen – then to paraphrase Freddie Mercury, it’s “I want it here, ...

  • Throwback Thursday: Even data fragmentation has gone virtual

    Bryan Betts - Freeform Dynamics 20 May 2021
  • If there’s one thing that our report Storage Anywhere and Everywhere from eight years ago reminds us, it’s that the risks of uncontrolled data growth are nothing new. As our contribution to the bit ...

  • Paying for IT

    Tony Lock - Freeform Dynamics 18 May 2021
  • For much of IT history, your options for acquiring IT solutions were pretty limited. It was a choice between a one-off capital charge, combined with annual maintenance fees, and a three year lease ...

  • Of cats and clouds: a lifetime TCO question

    Dale Vile - Freeform Dynamics 13 May 2021
  • For better or worse, we are a cat household. Various moggies have come and gone over the years. These have mainly originated from shelters or people trying to offload excess kittens arising from ...

  • Throwback Thursday – Data governance in software testing

    Tony Lock - Freeform Dynamics 29 Apr 2021
  • Data and information governance is extremely important today, perhaps even more so than it was in 2008, when Freeform Dynamics ran a study looking at what was being done to enhance capability in ...

  • Throwback Thursday: Private cloud in contexts old and new

    Bryan Betts - Freeform Dynamics 15 Apr 2021
  • What a difference a decade can make. When we looked at the world of private cloud almost a decade ago, it was a new idea to many people – so new, in fact, that we had to define it for them. In ...

  • Throwback Thursday: Mobile moments and the past left far behind

    Tony Lock - Freeform Dynamics 01 Apr 2021
  • We have looked at many reports from years ago that show that, whilst technology details may have moved on, many of the underlying factors haven’t changed very much. But this glance back to 2009 ...

  • Remember when cloud was going to kill the IT channel?

    Dale Vile - Freeform Dynamics 11 Mar 2021
  • Cloud computing is now so much part of our everyday lives that it’s hard to remember a time when this wasn’t the case. Less than a decade ago, our surveys were still throwing up results confirming ...

  • Has the data centre of the future already arrived?

    Tony Lock - Freeform Dynamics 25 Feb 2021
  • Predicting the future is full of potential pitfalls, but analysts still insist on trying to do it, even when a study of the evidence illustrates how wild some forecasts have proven to be. But back ...