The company has joined forces with mobile operator EE to take advantage of its 4G network in the UK, offering mobile solutions targeted at business customers.
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Along with the usual voice and data services, Virgin's Business Mobile service includes features such as secure email, online portals for support and billing, and telephone support. However, the key is the ability to sync a desk phone and smartphone, enabling the user to never miss a work call.
“CIOs up and down the country have told us they believe mobile communications will be essential for the future of their organisation, but they also need a base of operations,” said Duncan Higgins, director of products and marketing at Virgin Media Business.
“In response, our new service builds on our existing connectivity, convergence and collaboration services, while enabling businesses to give staff safe, secure mobile access to the tools and data they need,” he said.
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Virgin Media Business also claims that by bringing together fixed and mobile services, companies are able to reduce the cost and complexity of managing their communications portfolio.
“Remote working is now the norm, and adding 4G to our services increases our customers’ options for working in a way that suits them,” added Higgins.
The launch had the support of analysts, with Shailendra Pandey, senior analyst at Ovum, agreeing EE was the best choice of partner, thanks to its earlier roll-out, and resulting superior coverage, of 4G in the UK over its competitors.
“Most organisations are looking for services that can increase employee productivity by ensuring they are able to communicate using both voice and data services, and are able to do so while being increasingly mobile,” he said.
“Virgin’s Business Mobile service will bring more choice for businesses in the UK to have a single supplier for their mobile and fixed communication needs,” added Pandey.