Windows out of touch as PC shipments crash

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Windows out of touch as PC shipments crash

Cliff Saran

All manufacturers bar Lenovo showed a massive decline in PC sales in the second quarter of the year, with buyers continuing to purchase tablets over laptop devices, according to Gartner’s latest PC market share research.

PC shipments in Europe, Middle East and Africa (EMEA) were weakened in the second quarter of 2013, with a 16.8% decline over the same period last year, marking the fifth consecutive quarter of decreasing shipments, said Gartner.

Windows 8.jpg

Ranjit Atwal research director at Gartner, said: “The European economy has not helped. Touch on laptops today has not been as effective for consumers. Touchscreens will only come into their own at end of this year with the availability of the new Intel [Haswell] platform.” 

Haswell  will introduce "thin and light" laptop designs, which Atwal expects will help to stimulate the PC industry. 

He said part of the problem with the PC sector is a lack of innovation, in spite of the launch of Windows 8 last year: “The PC industry has not really innovated for the last five years. Windows 8 was an evolution rather than revolution.” 

But this is slowly changing, according to Atwal, with some PC manufacturers building software around their hardware platform in order to differentiate products.

“The sharp decline in the second quarter of 2013 was partly due to the shift in usage patterns away from notebooks to tablets, and partly because the PC market was exposed to inventory reductions in the channel due to the start of the transition to new Haswell-based products,” said Isabelle Durand, principal research analyst at Gartner. 

"Touch-based notebooks still account for less than 10% of the total consumer notebook shipments in the last quarter."

HP held the top position in EMEA, Garter said, due to better results in the professional PC market. Lenovo was the only top five vendor to exhibit shipment growth, recording a fourth consecutive quarter of growth.

“The PC market is changing, but it still represents a $200bn opportunity,” said Yang Yuanqing, chairman and CEO, Lenovo.

Preliminary EMEA PC Vendor Unit Shipment Estimates for 2Q13 (Units)

Company

2Q13 Shipments

2Q13 Market Share (%)

2Q12 Shipments

2Q12 Market Share (%)

2Q13-2Q12 Growth (%)

HP

3,779,160

17.8

4,683,376

18.3

-19.3

Lenovo

2,641,622

12.4

2,180,362

8.5

21.2

Acer Group

2,456,255

11.5

3,995,518

15.6

-38.5

Dell

1,979,895

9.3

2,173,552

8.5

-8.9

ASUS

1,743,345

8.2

2,670,268

10.4

-34.7

Others

8,675,143

40.8

9,864,285

38.6

-12.1

Total

21,275,420

100.0

25,567,361

100.0

-16.8

Source: Gartner


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