BT has announced ‘Totally Unlimited’ broadband deals, offering customers limitless usage and downloads on their contracts.
The feature will become standard on nearly all BT tariffs – except entry-level deals – meaning customers can get unlimited usage from £16 per month plus £10.75 line rental for speeds of up to 16Mbps.
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On the other end of the scale, users could also get the unlimited benefit alongside BT Infinity, giving download speeds of up to 76Mbps from £26 per month plus £10.75 line rental.
Many unlimited offers still have some level of traffic management based around a fair usage policy, but BT confirmed to Computer Weekly there was no such ruling in place with these offers.
The contracts bring the price down for the entry point of unlimited broadband, which used to sit at £26.
“We believe we have boosted our broadband offering by moving our best broadband deals to totally unlimited,” said John Petter, managing director of BT’s Consumer division.
“But we wanted to make that really affordable too, without the sort of traffic management Virgin Media, TalkTalk or EE customers may find themselves subject to. Unlike Sky, we’re extremely confident that our network can stand up to the extra bandwidth demands from totally unlimited products everywhere across the UK.”
Along with the new pricing, BT is also introducing cloud storage for its consumer customers. BT Cloud will be free, with the top-end customers getting a 50GB allowance, but it isn’t clear how much lower tier customers will receive.
“We believe that adding extra value to our broadband sets us apart from rivals like Sky and TalkTalk that do not offer cloud storage with their broadband,” added Petter.