Economic conditions suppress European tablet sales

Difficult economic conditions in Europe have suppressed demand for tablet computers

This Article Covers

Mobile software

Difficult economic conditions in Europe have suppressed demand for tablet computers.

Shipments in Europe, Middle East and Africa (EMEA) was 4.7 million in Q1, according to analyst Canalys.

"The challenging economic conditions in Europe are affecting the market" said Canalys Analyst, Tim Coulling.

"The austerity measures taken by governments to address public debt are resulting in low economic growth rates, limited job creation and pressure on disposable income at a time when households are also dealing with rising living costs."

Globally, Apple's share of the tablet market fell 16% in Q1 2012 to 58% compared to last year.

Apple remained the dominant provider of tablet computers, but Amazon took second place with a 10% share, according to Canalys, although all its shipments were in North America.

"There are more than 750 million people in Europe. The population is twice the size of the US, but there are only half as many pads shipped," Coulling said.

Lack of content may be limiting demand for tablet devices across Europe, Coulling added: "Content availability is a key driver for pads. US users can choose from many content aggregation services, such as those offered by Netflix, Hulu, Xfinity, Apple, Google and Amazon. 

"Having to negotiate digital rights across multiple countries, combined with the variety of languages and cultures, makes it complicated and more costly to deliver similar services consistently across Europe.”



Enjoy the benefits of CW+ membership, learn more and join.

Read more on Mobile apps and software



Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:




  • Dissecting the Hack

    In this excerpt from chapter three of Dissecting the Hack: The V3RB0TEN Network, authors Jayson E. Street, Kristin Sims and Brian...

  • Digital Identity Management

    In this excerpt of Digital Identity Management, authors Maryline Laurent and Samia Bousefrane discuss principles of biometrics ...

  • Becoming a Global Chief Security Executive Officer

    In this excerpt of Becoming a Global Chief Security Executive Officer: A How to Guide for Next Generation Security Leaders, ...