Brandon Watson - the Microsoft director responsible for Windows Phone 7 developers – has been inundated with e-mail messages following a Twitter post stating Microsoft would help webOS developers move to the Windows Phone platform.
His post stated: "To any published webOS Devs: We'll give you what you need to be successful on #WindowsPhone, incl.free phones, dev tools, and training, etc."
Brandon Watson urged Twitter users to send him an e-mail to receive a starter pack. He tweeted that Microsoft was reworking its CRM system to handle interest from webOS developers. Microsoft has also put developers in contact with "mobile champs" who provide the relevant hardware and network access.
On the Precentral forum for webOS developers, one user commented: "They [Microsoft] badly need app developers and its easier to convert webOS developers than Android or iOS. Surprised they aren't making the same pitch to RIM developers."
Ovum principal analyst Tony Cripps said: "It is not an immediate fix for Microsoft, because webOS developers will still need to redevelop their app. But joining Microsoft's ecosystem is a sensible decision for some developers who feel left out by HP."
For Windows Phone to be successful, Microsoft needs developers to create applications for its platform. So it is a smart move to target those developers who have already published apps. But while it may be easier than other operating systems, moving webOS to Windows Phone 7 is not necessarily a straightforward procedure. Developers and marketers will need to rethink producing content exclusively on one platform.