Betting company William Hill reported strong growth in its online and mobile channels as the company announced in its interim results.
The boost for the web operation was driven by the robust performance of the gambling firm's sportsbook, with online net revenue for the 26 weeks to 28 June reaching £152.7m, a 23% increase on the same period a year ago.
William Hill moved its entire online operations to Gibraltar in 2009 in a move designed to save millions of pounds in tax. The shift was part of an online integration programme that was being carried out at the time, aimed at increasing web efficiency.
The company also said that innovations in mobile betting delivered more than 600% net revenue growth during the period.
"I am pleased with both our online performance, which has been driven by outstanding sportsbook growth and innovations in our in-play and mobile offerings," said the company's chief executive Ralph Topping.
"Our multi-channel business targets the widest possible audience, and our positioning on pricing and trading, together with our extensive product range and effective use of new technologies, including mobile, combine to present customers with a highly attractive experience."
Overall, net revenue at William Hill increased by 7% from the same period a year ago to £567.8 m. Pre-tax profit rose 23% to £126.9m.