Desktop virtualisation only accounts for 3% of the overall business PC market, according to the latest figures from analyst firm Ovum.
The report by Ovum said the traditional terminal services model makes up 12% of the business PC market, and desktop virtualisation offerings from the likes of VMware, Citrix and Microsoft only make up 3% of the market.
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Roy Illsley, Ovum principal analyst and author of the report, said CIOs are reluctant to deploy desktop virtualisation due to significant procurement risks and the immaturity of the market.
"CIOs are coming under increasing pressure due to the escalating cost of maintaining corporate-owned remote PCs and laptops, demands for more user flexibility and mobility, and the proliferation of personal mobile devices in the workplace," Illsley added.
A recent Ovum CIO survey found that simplifying the management of desktops to reduce costs and business agility were the two main reasons for implementing desktop virtualisation.
"Desktop virtualisation can go a long way towards alleviating these issues. However, the move away from business PCs towards desktop virtualisation has been hampered by the fragmented market," said Illsley.
"The general view is that as the market is relatively immature, selecting the correct technology represents a significant risk, because nobody wants to invest in the [Sony] Betamax of the desktop virtualisation world," he said.
While Citrix and VMware dominate 83% of the market, Ovum said Microsoft is starting to make gains on its 11% share.
Illsley said CIOs need to shift from a device-centric perspective to accommodate user requirements instead.
"Defining a strategy centred on the user is the first step many should take. Then CIOs could select the best approach for users' needs," he added.