Facebook launches Every Phone app to boost growth in developing world

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Facebook launches Every Phone app to boost growth in developing world

Warwick Ashford

Facebook has made a new push for growth of the social networking site in the developing world by releasing an app that does not require a sophisticated smartphone.

"At Facebook, we work to ensure people around the world have a great Facebook experience no matter where they are or how they access our site," said the Facebook Mobile site.

The Every Phone app is written in Java, designed to use less data and will make Facebook available on the more than 2,500 less sophisticated mobile phones commonly used in the developing world and by slow adopters of new technology, according to the Telegraph.

To promote Every Phone, Facebook is offering 90 days' free data access to the app, which is available for download by visiting m.facebook.com and scrolling down to the download link, or by entering d.facebook.com/install directly into a mobile browser, said Facebook.

The Every Phone app is also available for app stores such as GetJar, Appia and Mobile Weaver.


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