Acer’s EMEA PC shipments fell 35% year-on-year, says Gartner


Acer’s EMEA PC shipments fell 35% year-on-year, says Gartner

Jenny Williams

Acer's PC shipments in Europe, the Middle East and Africa (EMEA) fell 35% between the second quarter of 2011 and the same period in 2010, according to Gartner's latest figures.

According to the analyst firm, Acer fell from second place to fourth position in EMEA's top five PC manufacturers. The company's reduced PC shipments also fuelled an overall decline in shipments in EMEA, with PC shipments totalling 23.1 million units, a decline of 5%.

Ranjit Atwal, research director at Gartner, said Acer suffered from its low-price, high-volume business model, which is no longer effective, while the company's recent inventory clearance meant three million mobile PCs were cleared out of distribution.

Decreasing PC sales in Europe

"The PC market in the region remained weak due to slow consumer demand and lower sell-in with PC shipments. In addition, high inventory adjustments by Acer worsened the downside view of the market," said Atwal.

"Acer's weak performance contributed nearly 55% to the decline of the EMEA PC market in the second half of 2011. If we remove Acer, the EMEA PC market would have showed a 3% growth year-on-year," he added.

Acer and Asus, with a 2% decline in shipments, were the only top five suppliers to show a fall in shipments and market share in the period. Gartner said Dell's growth of 9% in EMEA for the period reflected the demand in the professional PC market to migrate legacy PCs to Microsoft's Windows 7 operating system (OS).

Growth in worldwide PC sales

Worldwide PC shipments reached more than 85.2 million units in the second quarter of 2011, but the 2.3% increase from the same period last year is below Gartner's previous prediction of 6.7% growth.

HP maintained the top worldwide position, accounting for 18% of global PC shipments in the second quarter of 2011. Dell moved into second place for the first time since the fourth quarter of 2008. Acer dropped from second place to fourth position.

Preliminary EMEA PC supplier unit shipment estimates for Q2 2011 (source: Gartner, July 2011)

Company Q2 2011 shipments Q2 2011 market share (%) Q2 2010 shipments Q2 2010 market share (%) Q2 2011-Q2 2010 growth (%)
HP 4,930,934 24.1 4,757,512 19.6 4
Acer 3,255,000 14.1 5,001,106 20.6 -35
Dell 2,416,497 10.5 2,217,815 9.2 9
Asus 2,005,809 8.7 2,054,264 8.5 -2
Lenovo 1,333,857 5.8 1,299,758 5.4 3
Others 9,128,114 39.6 8,901,074 36.7 3
Total 23,070,211 100 24,231,529 100 -5

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